How to Recover Customer Trust After Unsatisfactory Service

When done badly, service recovery can further damage the consumer trust. What can you do to restore the trust after failing a customer twice? As research shows, an apology and assurance that the problem won’t occur in the future are more effective than a monetary compensation. To learn more about the study, read SAGE blog post How to Recover Customer Trust After Unsatisfactory Service featuring a Journal of Service Research paper Trust Recovery Following a Double Deviation.