An Agenda for Service Research at the Base of the Pyramid

Heiko Gebauer, Eawag: Swiss Federal Institute of Aquatic Science and Technology
Javier Reynoso, EGADE Business School, Monterrey Institute of Technology

Understanding the need to explore BoP activities is fundamental to working with a huge segment of society, not only as passive consumers, but also as genuine entrepreneurs capable of creating and managing “inclusive” innovations. The article aims to combine research priorities in the service domain with the emerging topic of service management for the base of the pyramid (BoP). This combination allows us to construct an agenda for service research at the BoP. This agenda can guide service researchers in the selection of feasible empirical fields, support them in finding appropriate research designs, and finally, help them to develop suitable theoretical perspectives.

 

Heiko Gebauer, Javier Reynoso, “An Agenda for Service Research at the Base of the Pyramid, Journal of Service Management,” 24(5), 2013, pp. 482-501.