Adriana Samper (Ph.D, Duke University) is an Assistant Professor of Marketing at the W.P. Carey School of Business at Arizona State University. Prior to earning her doctorate, she worked in management consulting for the pharmaceutical sector. Dr. Samper studies interventions to improve consumer welfare in the areas of health and product use. In health, she examines how health-related information (e.g., price, messaging) can impact consumer risk perceptions and prevention intentions. In product use, she examines consumer perceptions of how products may help or hurt performance, and their actual effects on behavior. She has presented her work at the Association for Consumer Research and the Society of Consumer Psychology. Her work has been published in Psychological Science and the Journal of Consumer Research.