Inclusive Service Innovation through Solution-Based Business Models at the Base of the Pyramid

Javier Reynoso, EGADE Business School – Monterrey Institute of Technology
Jay Kandampully, Ohio State University
Xiucheng Fan, Fudan University
Hanna Paulose, Ohio State University

This article illustrates research pertaining to India, Latin America, and China to show peculiar characteristics and existing challenges in emerging economies and thereby increase understanding of the progress made and the challenges that remain for managing both informal and formal service activities. This study emphasizes the relevance of indigenous, solution-based models as the basis for inclusive innovations, with a particular emphasis on the role of culture and technology.

 

*This paper is currently under journal review.